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Strategic Communication

Strategic communication is a focused government process to understand and engage key audiences to create, strengthen, and preserve conditions favorable to advancing national interests and objectives by using coordinated information, themes, plans, programs, and actions with other elements of national power.

At EUCOM, strategic communication is a command-wide culture, integrated into plans, policies and operations. Aiming to achieve desired communication effects on key audiences, information is disseminated via multiple means in a timely, culturally sensible fashion, using credible messengers. The results are evaluated, and messages and delivery methods get adjusted, if necessary.  Communication strategies coordinate, synchronize and integrate EUCOM communication capabilities, aligning them with other elements of national power, to help advance U.S. government interests and strategic objectives in EUCOM’s area of responsibility.

EUCOM’s motto, “Stronger Together,” serves as a platform for all of communication, both internal and external, articulating the command’s mission, vision and culture.

Contact
Director: Mr. Jeffrey D. Gradeck (.pdf, 127 KB)
Address: HQ USEUCOM/ECSC, Unit 30400, APO AE 09131
Comm.: +49 (0)711-680-9340
DSN: 314-430-9340
E-mail: ECSCgroup@eucom.mil

Media: Strategic Communication RSS

Articles RSS

  • October 2, 2009

    New missile plan serves same objectives, officials say

    WASHINGTON - The adoption of a new U.S. missile defense approach does not represent a departure from earlier objectives nor was it influenced by U.S.-Russian relations, top Defense Department officials said Oct. 1.
  • September 21, 2009

    Obama announces changes for European Missile Defense

    WASHINGTON - President Barack Obama announced he is restructuring plans for a missile defense system in Europe that provides greater flexibility and promises faster deployment of current technologies, here Sept. 17.

Blog Posts RSS

  • January 18, 2011

    Measuring Perceptions

    Many of you know how I’ve embraced strategic communication.  My appreciation for it developed throughout my career but really sharpened during my time in Latin America and the Caribbean as the Commander of US Southern Command, where we worked all military issues south of the United States.
  • October 6, 2010

    Special Operations Media Engagement…the future of investing

    I believe most people think that special operations forces never interact with the media.  That is, of course, until something bad happens, forcing someone to explain the      situation in an ambiguous manner.

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