GARMISCH-PARTENKIRCHEN, Germany — News updates, a Twitter feed and access to videos from the George C. Marshall European Center for Security Studies are now available free via a mobile telephone application.
The iPhone application "GCMC Online" launched Feb. 9. GCMC Online brings together access to the center's news, alumni news, Twitter and YouTube feeds. Users can also share Marshall Center information via email, Twitter or text messaging.
The app gives potential students, alumni, stakeholders and the general public an opportunity to see how the Marshall Center is leveraging its mission of promoting peace through understanding. In addition to its Twitter feed, YouTube Channel and Facebook presence, the center also maintains a blog, a public Web site, and also talks to better than 7,300 alumni through a specialized community portal.
"Mobile computing and the mobile Web are important components in our effort to communicate with stakeholders, alumni and everyone interested in the Marshall Center," said Yvonne Levardi, chief of public affairs for the Marshall Center. "The iPhone felt like a good place to start and see where it takes us."
Apple sold better than 11 million iPhones in the fourth quarter of 2009, according to ComputerWorld, and predicts the company will sell 28 million in 2010. Since releasing the iPhone, Apple said it has sold 30 million units worldwide. Users have downloaded better than 1 billion applications from the iTunes store, according to Apple.
"Starting with the iPhone made sense for us in a number of ways," Levardi said, adding that the numbers show mobile computing and the mobile Web becoming the standard, not the exception. "There are numbers to support it and we're going to do it."
The Marshall Center also plans to have similar applications for other mobile computing platforms later in 2010.